In terms of blog design, one can adopt Kress and van Leeuwen (1998) theory of element layout, which is information value, salience and framing. MacDonald (2008) state a few pointers on effective blog design for instance modifying the blog template to make it look creative, include categories and search engines to facilitate navigation on the blog.
REFERENCES:
Blood, R 2002, Weblog Ethics, Rebecca’s pocket, viewed 12 November 2010, <http://www.rebeccablood.net/handbook/excerpts/weblog_ethics.html>.
Kress, G & Van Leeuwen, T 1998, ‘Front pages: (the critical) analysis of newspaper layout’, in Approaches to media discourse, eds A Bell & Peter G, Blackwell, Oxford, pp. 186-219.
MacDonald, A 2008, Effective Blog Design Tips for Successful Blogging, Blogging Tips, viewed 12 November 2010, <http://www.bloggingtips.com/2008/04/03/effective-blog-design-tips-for-successful-blogging/>.
Ng, D 2007, Blog Etiquette: The Rules are Quite Simple, viewed 11 November 2010, <http://www.bloggingtips.com/2007/11/25/blog-etiquette-the-rules-are-quite-simple/>.
Tan, ZM 2007, Blogging etiquette: For Bloggers and Readers, viewed 11 November 2010, <http://www.suite101.com/content/blogging-etiquette-a22222>.
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